Cole, it’s because I know he can do better. perhaps this was going to be an artistic statement whereas his previous two albums were mildly enjoyable bits of pop rap that mostly didn’t pop at all. Instead, it was just good raps over good beats. On those EPs, there was no falling back on ‘90s nostalgia by jumping on famous samples (“Villuminati” and “LAnd of the Snakes”) or paying tribute to the greats (“Let Nas Down”). Cole is at his best when he’s not trying to be the best. If the Truly Yours mixtapes are any indication, J. ![]() ![]() Cole compares himself to Rakim before feebly namedropping five people and declaring that he’s God in his typical rhyme-a-word-with-itself-ness: “You ain’t the God / Nigga, Cole the God”. With respects to diminishing returns, both his rapping and his production seems to be worse than ever before.
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